Fender - ‘51 Telecasters
To launch Fender’s recreation of the 1951 Telecaster, we recreated 1951.
And let 51 people buy it at the ‘51 price.
POSTERS
Since AMVII guitars were not made to be hung on a wall, we created the Fender For Your Wall — life-size posters that we give to our retailers to include with every AMVII purchase.
Bryson Schmidt - Copywriter
Page Kastner - Art director
Michael Anderson & Cam Miller - Creative directors
Tim Roan - CCO