Lucid Motors

Most families choose a car that can keep up with their lifestyle.
But with an electric SUV this staggeringly powerful, luxurious and versatile, the question becomes:
Is your family built for the Lucid Gravity?

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O.O.H. Recruitment Campaign

Bryson Schmidt - Copy

Ben Estus - Art

Dave Gibson, Patrick Merritt - Creative directors

Andrea Knowles - Group creative director

Christine Gratton, Berk Wasserman - Executive creative directors

Brad Jones - CCO

Niclas Larsson - Director

Carla Luffe - Editor