Whataburger x Lainey Wilson

Brief: “What should we do with Lainey to promote the Honey Butter Chicken Biscuit?“
Me: “Doesn’t she have a song called Hang Tight Honey? … “

We also tapped her improv skills to promote the 75¢ Whataburger deal.

Bryson Schmidt - Copywriter

Ben Estus - Art Director

Michael Anderson - Creative director